(Baltimore, MD) November 30, 2021 — Vulcan, the leading provider of commercial cooking equipment, is welcoming two new chefs to its staff who will support Vulcan’s ongoing evolution and establish Vulcan’s new Center of Excellence as a full resource for its rep groups, dealers and end users.
“We have always had great working relationships with culinary experts who help us to truly understand our customers’ needs,” said Vulcan VP/GM Chris Stern. “Having two incredible and innovative chefs on staff at the new Center of Excellence will refine our culinary expertise even more and support both our combi oven line expansion and overall company growth.”
Chef Pete Schellenbach recently joined Vulcan as a Culinary Specialist. He is located in Baltimore and prior to joining Vulcan, Schellenbach was a Corporate Chef for Welbilt and a Regional Sales Manager for Rational USA. In both roles, Schellenbach provided education on combi oven technology and customer assistance for both applications and operations. In his Culinary Specialist role, Schellenbach will deliver culinary support for product development, training and live and virtual cooking events.
Chef Hank Sawtelle also joins Vulcan as a Culinary Specialist to support product development efforts and customer opportunities nationwide. Sawtelle has a bachelor’s degree in Aerospace Engineering from MIT and spent 11 years as a patent attorney before pursuing his dream to become a chef. He has worked as a chef for different corporate groups and served as a Chef Instructor at the International Culinary School at the Art Institute of Portland. He will establish a demonstration and test kitchen to grow Vulcan’s brand presence and customer responsiveness on the West Coast.
Both chefs will work together as a culinary team across the division to drive product sales while supporting new product development and launch efforts through product testing and evaluation, customer support, recipe creation and cooking/product demonstrations. The chefs will also work with the sales and marketing teams to create new and updated promotional materials including website content, testimonials, social media posts, advertisements and brochures. Schellenbach and Sawtelle will serve as highly visible and engaged members of the selling organization and are uniquely qualified to communicate the Vulcan Difference to chefs, foodservice directors, retail and chain operators, independent restaurateurs and other high-profile decision makers.
Known for quality and reliability, Vulcan is setting the stage for the future by upgrading its Baltimore facility. The Center of Excellence will host training, end user testing and other culinary experiences when the first phase of the center opens in 2022. Vulcan is building its support teams at the center to include culinary, technical, sales and marketing personnel and will be investing in upgrading its facility, engineering lab and test kitchen to best prepare the organization for long-term success.
Masterful design. Precision performance. State-of-the-art innovation. For more than 150 years, Vulcan has been recognized by chefs and operators throughout the world for top-quality, energy efficient commercial cooking equipment that consistently produces spectacular results. Trust Vulcan to help make your culinary creations turn out just right—each and every time. Vulcan is part of ITW Food Equipment Group (NYSE: ITW). For more information, visit vulcanequipment.com.