Back to Blog
Anthony Colant
Learn
07.11.19

Vulcan to Help Take Gold Star from Chili to Burgers

Success in the intensely competitive restaurant industry relies on your ability to evolve. The iconic Cincinnati company, Gold Star Chili has done just that with a $25 million rebrand scheduled to roll out completely by 2021. The company has spent the past half-century making a name for itself on the Cincinnati chili scene but have decided it’s time for a serious shift in strategy. Here’s a closer look at what to expect from the Gold Star reboot, along with where Vulcan fits into the mix.

Beyond Chili

With a name like Gold Star Chili, it’s hardly surprising that this spicy specialty has been front and center on the restaurant chain’s menu; until now, that is. The well-known brand will soon drop the “Chili” from its logo while expanding its menu to include popular favorites like burgers, fries and shakes in addition to its signature chilis. According to Restaurant Business, this is a “return-to-roots story,” as Gold Star Chili originated as a spin-off of a restaurant called Hamburger Heaven.

The Vulcan Difference

Currently an 81-unit chain, the company is “teeing up a 200-mile-radius franchising effort,” Gold Star Chili president Roger Davis told Restaurant Business. Playing a central role in the new kitchen design? Vulcan griddles. Renowned for their durability and performance, Vulcan griddles are the ideal addition to any commercial kitchen looking to beef up its offerings.

Factor in Gold Star’s plans to revamp its drive-thrus to keep pace with demand for its new menu and the value of Vulcan’s extraordinary griddles for cook line efficiency and effectiveness becomes even more evident.

While the rebranding will include a new look, it’s about more than mere visuals, insists David. “It starts tableside. If the people waiting on you don’t nail it, and the food’s not where it needs to be, the rest doesn’t matter,” he told Cincinnati.com.

Thanks to the productivity-boosting Rapid Recovery™ composite griddle plate material, Vulcan griddles will offer paramount partnership when it comes to helping Gold Star build on its tradition of executing with excellence through the exciting changes ahead.

Related Posts

PreciPan™ and TCM: Your Dynamic Duo in the K-12 Kitchen

Read More

The Ultimate Holiday Helper: Vulcan VCH16 Cook & Hold

Learn why a Vulcan cook and hold oven can be a valuable addition to your busy holiday season menu.
Read More

Tiny Space, Massive Flavors: How the Vulcan Minijet™ is Changing the Game

Read More

The Benefits of Scratch Cooking in K-12 Kitchens

Hoping to minimize processed, pre-packaged ‘heat-and-serve’ school meals, many schools use scratch cooking as a way to keep students full, nourished and growing.
Read More

5 Tips to Keep School Kitchen Cooking Equipment Clean

Routinely cleaning your K-12 kitchen cooking equipment not only supports efficient cooking operation, but also extends the life of your equipment. Follow these best practices to keep your Vulcan equipment performing its best for years to come.
Read More

Is a garden right for your school kitchen?

Everything from understanding plant biology while planning the garden to the architecture of a garden while building it. Kids of all ages can see first-hand what it takes to go from a seed to food.
Read More

QSR Food Safety: Safe Handling of Takeout

These days, customers enjoy having as many options as possible when it comes to safely picking up their meals.
Read More

Why Your Commercial Kitchen Needs a Steam Kettle

Steam kettles can provide your kitchen with immense benefits. Equipped with advanced technology, steam kettles can change your kitchen’s operations completely.
Read More

Restaurant Staffing Issues Continue. What Can You Do?

Restaurant work has not had the best reputation among workers, who may view it as fast-paced and stressful, thankless, low paying, lacking benefits and hard on family or social life with night, weekend, and holiday hours.
Read More

Proper Use of a Salamander Broiler

A salamander can do everything a cheesemelter can do and more. Its higher range of heat gives it versatility and much-needed speed, especially in busy commercial kitchens.
Read More

Seconds, Please! Creative Ways to Incorporate Vegetables into a School Lunch Menu

Read on for a closer look at the many benefits of eating vegetables, school lunch program nutrition standards for veggies and a roundup of ideas aimed at helping you incorporate more vegetables into your school lunch (and breakfast) menus.
Read More

Commercial & Restaurant Kitchen Equipment Guide

Read More

2021: The Return of the Restaurant

Read More

The Case for High-Efficiency Fryers

Read More

Rare Remarks: A Conversation with Dan DeRoma

Read More